Light Up Your Brand

Discover and Build the Professional You
November 19, 2011  |  9am – 1pm  |  Buchanan A101

Light Up Your Brand is a half-day conference that is specially designed to help you discover your strengths and start to build your professional persona.

Learn how to write effective job applications, including:

• Invaluable tips for writing effective resumes and cover letters
• How to market your skills and experiences to land an interview
• Strategies for managing your time during your academic terms as well as your work terms

One key highlight of this conference is the opportunity to network with some of our co-op employers. They are on hand to share their personal experiences and advise on what to do and what not to do when applying for jobs. It’s a unique chance to ask employers directly what they are looking for when they hire co-op students. Light Up Your Brand is also the perfect time to meet your fellow co-op colleagues, as well as gain insights from co-op alumni.

2011 Testimonials

The 2011 conference was a great success, with 94% of attendees praising the content as good or excellent and 91% saying the conference covered the topics well.

Here are what some of our students said about their experience at the conference:

• “This conference has definitely provided me with the necessary tips and tricks that I need in order to jump-start my co-op career!”
• “I came out with a better understanding of what I want from Co-op, and what employers want from me.”
• “The panel of employers provided excellent insight. The presenters were also very engaging and fun!”
• “I had no idea that cover letters were so important. One employer said that they carry 75% of the weight of your application. I’m going to completely re-evaluate the way I apply for jobs.”
• “The detailed information presented at this conference will be invaluable for me to prepare an effective application package.”
• “This was extremely useful for making me more aware of what I need to work on, but confident that I will be successful.”
• “This conference was not only engaging and informative, it also made me even more excited to go on a work term!”
• “This conference is a great stepping stone into my co-op experience.”

2011 Agenda

8:45 am – Registration
9:00 am – Welcome
9:20 am – Holy Accomplishments, Batman: Application Tips for Success
10:35 – Break
10:50 – Sanity Savers: Tips on Time Management
11:35 – Secrets of a Co-op Employer Revealed
12:20 – Your Next Steps
12:30 – ACSA Welcome
12:50 – ACSA Kick-off Event and Lunch

2011 Employer Panel

Darin Wong – Negotiation Analyst, Aboriginal Affairs and Northern Development Canada (AANDC)

Kathy Gibler – Executive Director, Dr. Sun Yat-Sen Classical Chinese Garden

Tracey Rollins – Student Development Officer, UBC Faculty of Arts

Mike McGreer – Economic Development Analyst, City of Surrey, Economic Development Office