Rachel Helwig-Henseleit
Major in English Language and Literature, Minor in Creative Writing
Where did Rachel work?
Work Term 1:
Junior Copywriter, Fig Leaf Group
Work Term 2:
Marketing and Communication Co-op, Mitacs
What did Rachel accomplish?
Junior Copywriter, Fig Leaf Group
As a Junior Copywriter, Rachel had a diverse range of responsibilities. She wrote SEO-friendly blogs, crafted copy for social media, scripted educational videos, and updated product help guides. Additionally, she drafted and edited bi-weekly e-newsletters and designed and crafted copy for the Maths – No Problem! Primary Series Textbook’s new edition webpage.
Marketing and Communication Co-op student, Mitacs
In her role as a Marketing and Communication Co-op student, Rachel was responsible for various tasks, including creating visually appealing social media posts using Canva and ensuring that captions resonate with diverse target audiences. In addition to content creation, she actively engaged with the Facebook community through friendly comments, content sharing, and interactive Facebook stories. Rachel’s most significant accomplishment was creating a comedic and trendy Taylor Swift Instagram reel, which garnered substantial attention and expanded Mitacs’ visibility and engagement, with 26.6K reach and 1K likes.
Connections Between Work & Studies
Rachel’s studies in Creative Writing gave her the ability to adapt her writing for various audiences and platforms, which proved invaluable at Mitacs. Meanwhile, Rachel’s English studies cultivated strong attention to detail, grammar proficiency, and insights into advertising and rhetoric. She gained a deeper understanding of how language influences audiences, a skill that directly enhances her marketing and communications work. Rachel’s co-op terms have allowed her to see the practical application of her academics in her professional journey.
How Arts Co-op Has Influenced Career Goals
For Rachel, being in co-op has significantly deepened her understanding of her potential as an English major. Through support from the Arts Co-op office, she gained valuable resources, reassurance , and essential knowledge for her future job search. The opportunity to work in diverse environments and roles, ranging from corporate to non-profit, has guided Rachel towards a post-graduation career path in communications, a field she is passionate about and aligns with her love for writing and storytelling.
Rachel Helwig-Henseleit
Major in English Language and Literature, Minor in Creative Writing
Where did Rachel work?
Work Term 1:
Junior Copywriter, Fig Leaf Group
Work Term 2:
Marketing and Communication Co-op, Mitacs
What did Rachel accomplish?
Junior Copywriter, Fig Leaf Group
As a Junior Copywriter, Rachel had a diverse range of responsibilities. She wrote SEO-friendly blogs, crafted copy for social media, scripted educational videos, and updated product help guides. Additionally, she drafted and edited bi-weekly e-newsletters and designed and crafted copy for the Maths – No Problem! Primary Series Textbook’s new edition webpage.
Marketing and Communication Co-op student, Mitacs
In her role as a Marketing and Communication Co-op student, Rachel was responsible for various tasks, including creating visually appealing social media posts using Canva and ensuring that captions resonate with diverse target audiences. In addition to content creation, she actively engaged with the Facebook community through friendly comments, content sharing, and interactive Facebook stories. Rachel’s most significant accomplishment was creating a comedic and trendy Taylor Swift Instagram reel, which garnered substantial attention and expanded Mitacs’ visibility and engagement, with 26.6K reach and 1K likes.
Connections Between Work & Studies
Rachel’s studies in Creative Writing gave her the ability to adapt her writing for various audiences and platforms, which proved invaluable at Mitacs. Meanwhile, Rachel’s English studies cultivated strong attention to detail, grammar proficiency, and insights into advertising and rhetoric. She gained a deeper understanding of how language influences audiences, a skill that directly enhances her marketing and communications work. Rachel’s co-op terms have allowed her to see the practical application of her academics in her professional journey.
How Arts Co-op Has Influenced Career Goals
For Rachel, being in co-op has significantly deepened her understanding of her potential as an English major. Through support from the Arts Co-op office, she gained valuable resources, reassurance , and essential knowledge for her future job search. The opportunity to work in diverse environments and roles, ranging from corporate to non-profit, has guided Rachel towards a post-graduation career path in communications, a field she is passionate about and aligns with her love for writing and storytelling.